Speed has always been in our DNA. But designing the new online presence of the brand of a nine-time world champion like Valentino Rossi is not an easy task. There’s so much passion involved, there's so much to tell and share that you cannot settle for an ordinary restyling.

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Speed has always been in our DNA. But designing the new online presence of the brand of a nine-time world champion like Valentino Rossi is not an easy task. There’s so much passion involved, there’s so much to tell and share that you cannot settle for an ordinary restyling. So we decided to think outside the box: we leaned the whole website, like Valentino does with his bike when he’s racing in MotoGP. And we worked with the brand to rethink the whole shopping experiences. Together we divided the brand appearance into three different parts, three ways of being VR|46: racing (the fan), lifestyle and academy (a series of collection dedicated to one of the most ambitious targets of Valentino Rossi and his staff: to give young and talented riders the opportunity to improve themselves and become real professionals). Every way of being has its own aesthetic code, to make the online experience way more clear.
Then we let his fans, the notorious Yellow Team, give life to the e-commerce. VR|46 is not a brand like the others. It has passion at its core. So we relied on Live Story to let the tribe of Valentino’s fans welcome and follow the user throughout the shopping experience. “This is the path we want to follow”, says the ceo of VR|46, Alberto Tebaldi. “We want our e-commerce to be emotional, we want it to tell every user who we are. And now, thanks to the #VR46tribe walls, everyone can be a part of our family”. Because passion is contagious when shared.

We have a new website up and running (a verb that has never been so appropriate). It runs fast because... View Article

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We have a new website up and running (a verb that has never been so appropriate).
It runs fast because it’s diadora.com: the website is created on the most advanced and performing e-commerce platform (Salesforce Commerce Cloud) and features a fast, dynamic design that truly showcases the brand’s products and highlights the user’s favourites with editorial-like content.

Keeping the pace with the latest digital innovations, the user-friendly, responsive layout also includes a visually appealing section created with a curated selection of user generated images collected through LiveStoryTM allowing the homepage to always be fresh and up-to-date, besides being a great tool to connect with costumers and sports passionates.

Take your first step into Diana’s latest project…and don’t forget to warm up first!

Sergio Rossi is known for its unique combination of craftsmanship and savoir-faire. We made our best to replicate this two qualities in their new online flagship store.

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Valentine’s Day should be a day of surprises – and trust us, at Sergio Rossi they know a thing or two about women and surprises. They decided to make this day memorable by unveiling their all new website, designed and managed by Diana Corp. This is not just a re-design: it’s a new beginning for this Italian luxury brand. It’s a restart that begins with the sr1, a collection whose name is both a praise to the history of Sergio Rossi and a symbol of true rebirth.

The brand is known for its unique combination of craftsmanship and savoir-faire. We made our best to replicate this two qualities in their new online flagship store, where the shopping experience is a harmonious and smart blend of art, detail-oriented design and curated narratives.

We carefully crafted a sophisticated platform that will become a reference point not only for shoes enthusiast and design passionates. Thanks to its design and to the seamless integration of editorial content and social media, the new sergiorossi.com is ready to become an inspirational and seductive place, with an elegant and feminine touch.

 

Bold, clean and visually exciting, the new numeroventuno.com surprises the user with its unexpected and sophisticated design.

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December 21st is a great day to launch a new e-commerce, if you’re N°21– the brand created and directed by designer Alessandro Dell’Acqua (by the way: 12/21 is his birthday, too). Bold, clean and visually exciting, numeroventuno.com is a website that surprises the user with its unexpected and sophisticated design. We wanted to make the navigation as intuitive and simple as possible, without losing the distinctive style of N°21. We’re really happy with the design aesthetics, the reliability and the flexibility the new e-commerce offers. Live StoryTM, the visual commerce tool, helps the brand to establish a personal connection with the users by taking the experience to a more engaging level. Fans of N°21 welcome visitors to the homepage by showcasing the products they love to wear. Each user generated post is linked to a product that you can shop. Happy birthday, Mr Dell’Acqua.

 

The new The Blonde Salad is conceived as a magazine and the new store is a multi-brand online shop

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Chiara Ferragni teamed up with Diana to take The Blonde Salad further, launching the new theblondesalad.com and the unprecedented e-commerce shop.theblondesalad.com.
The new website is conceived as a magazine and the new store is a multi-brand online shop. They’re deeply yet smoothly integrated: customers can find exclusive, co-branded products created in partnership with brands likes of Giuseppe Zanotti, Levi’s, MGSM, N° 21 and with emerging designers such as Paula Cademartori and Hannah Beth Fincham, to name a few.

The new theblondesalad.com has a captivating and playful design. It’s fully-responsive and it includes contemporary architecture such as vertical scrolling, large and immersive images, intuitive navigation and integrated storytelling. There’s the visual commerce platform Live Story™ used as an editorial tool (for the first time!) and as a native-advertising solution. Diana is stocked to be a part of this project, check it out now.

Pryma, the headphones handmade in Italy by Sonus Faber, have a new house online. Diana Corp. made it, and it’s online from now on

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It’s a great day for those who love world-class sound quality and good web design. Pryma, the headphones handmade in Italy by Sonus Faber, have a new house online. Diana Corp. made it, and it’s online from now on.

It’s an extremely rewarding shopping experience, built for premium headphones who pair excellent sound quality with Italy’s unparalleled design heritage. Thanks to LiveStoryTM, the community of the #PRYMERS (once you buy PRYMA, you become a PRYMER, of course) is everywhere in the website: from the home page to the product page. And every post is linked to the shop where you can buy the exact pair of headphones that are displayed in the post. The satisfied users, the ones who are really happy with the product become the ambassadors of PRYMA.

What do you do when you step in a luxury shop? You expect your shopping experience to be outstanding. You don’t just ask for the price. You want to know more, you want to go into details, you want to be sure that what you’re going to buy is worth the price. On pryma.com you get this shopping experience. You first land on a page where you are told about every detail of the 0|1 (emotional storytelling meets visual commerce). Then you get to the product page, the one with practical info, where you actually buy the product. So now stop reading and enjoy the new pryma.com. We know you’ll appreciate it.

Diana was invited to Fashion Lab, an accelerator made by UniCredit, to make a pitch.

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Diana was invited to Fashion Lab, an accelerator made by UniCredit (a leading European commercial bank) and The National Chamber for Italian Fashion. We made a pitch in front of a small yet inspiring fashion community: the 18 emerging brands and designers that UniCredit selected for the Fashion Lab program. They already are all in Milan Fashion Week calendar, but they still need help to succeed.

It was Innovation Day at Fashion Lab: the most innovative hi-tech companies in fashion were there to meet these emerging brands. We had quite an hard task: to tell what Diana is in less than 5 minutes. Anyway, we made it – well, Stefano Mocellini, our CEO, made it. We already told you: being in touch with these talented young designers was such an inspiring experience. We wish them luck.

Diana is so pleased and very thankful to have received another Special Kudos from CSS Design Awards

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Diana is so pleased and very thankful to have received another Special Kudos from CSS Design Awards for Chiara Ferragni Collection website.

Take a look to the dedicated Special Kudos page featuring our website and the scores given by the judges at: http://www.cssdesignawards.com/sites/chiara-ferragni-collection/27367/.

Diana had the pleasure to conduct a workshop at Ecommerce Master of TAG Innovation School.

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Diana had the pleasure to conduct a workshop at Ecommerce Master of TAG Innovation School, in Milan.
TAG Innovation School is dedicated to fostering digital innovation and offers training programs to help individuals and companies to work with passion, grow and be leaders in an increasing digital world.
During the classroom we talked about our experience as ecommerce partner for fashion brands and discuss things about our strategies and solutions.
A very pleasant occasion to meet people full of energy and passion for these themes.

The new home page is updated and more upgradable, more complete, with three full width banner that can host three different content simultaneously

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With the new year, we’ve been asked by Parajumpers, one of our historic client, to renew its image on the web.
The new home page is updated and more upgradable, more complete, with three full width banner that can host three different content simultaneously.
The middle banner features ‘Stories‘ project, a good communication opportunity for the growth of the Parajumpers brand.

In the bottom of the page there’s ‘Live Story ™‘ strip integrated: thanks to the hashtag ‘PJSFRIENDS‘ the platform permits all the images from Instagram to be grouped together, selected and approved to create an ‘social wall’.
Followers are encouraged to take a picture of their jacket and share their photos. The result is a continuously updated home page, in a constant flow of new inspirations.

Diana has received another Special Kudos from CSS Design Awards for Peuterey website.

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After Lifestyle Bugatti, Diana have received another Special Kudos from CSS Design Awards for Peuterey website.

Take a look to the dedicated Special Kudos page featuring our website and the scores given by the judges at: http://cssdesignawards.com/sites/peuterey/27038/

A special thanks to those who support us.

Diana has received Special Kudos from CSS Design Awards for Lifestyle Bugatti website.

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Diana is proud to have received a Special Kudos from CSS Design Awards for Lifestyle Bugatti website.

Special Kudos is CSSDA’s way of recognizing outstanding site designs that demonstrate high levels of creativity, code and usability.
It is a professional ‘pat on the back’ for exemplary work that deserves recognition irrespective of winning WOTD.

Take a look to the dedicated Special Kudos page featuring our website and the scores given by the judges at: http://www.cssdesignawards.com/sites/lifestyle-bugatti/26634.

A special thanks to CSS Design Awards’s team.

The new website has a minimal yet strong design, with an extremely international and lifestyle feel to it.

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Diana is honored to announce that the new Ridersmag.com is on-line. It was a real pleasure to work on this project, the new editorial adventure for our agency.
Starting from the concept that Ridersmag.com is going to become a point of reference on the internet, not only for motorcycles addicts but also for lovers of style, fashion, music, events and everything has a certain cool character, Diana has developed a complex and structured website that is able to host a lot of new content, videos and style advices. Obviously, all in a perfect Riders style.
The new website has a minimal yet strong design, with an extremely international and lifestyle feel to it.
In addition, there is an exciting innovative area dedicated to fans of Riders: those who take a picture about Riders’ world get the chance to post their photos and have them published in the dedicated area on the website accompanied by a hashtag.

The site design lends itself to a content and commerce experience that is largely unique

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Diana proudly announces that the Lifestyle Bugatti new website is online.
The historic French carmaker, now a Volkswagen group brand, has always been synonymous with high technology, art, design and elegance.
The brand was looking to engage consumers with editorial contents that helps them make knowing deeper its history, values, codes and its beautiful and luxury goods as well.
In addition, it is an editorial site with e-commerce integration: the site design lends itself to a content and commerce experience that is largely unique.
Beyond the contemporary “responsive design” site structure, what really sets Lifestyle Bugatti apart is the product selection: each product is characterized by photographs and editorial content that are exclusively top-notch.

The new website is fast, vibrant, tidy, and easy to adapt to different devices

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The new GasJeans.com has a captivating home page and is set on a responsive platform with a mobile-first approach and a fluid adaptive layout. The website is fast, vibrant, tidy, and easy to adapt to different devices.
Sporting a clean and minimalistic design, it is obviously ecommerce-led: products and their stories play a big part in pulling the design together.

The new site creates an exceptional optimized shopping experience across every mobile touchpoint and stimulate the user with smart and up-to-date contents. Plus the new check out page define a friendlier, easier-to-use check out experience.

Diana embraced a new adventure in most the vibrant and exciting place in New york

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Diana is proud to announce the opening of a brand-new corporate office in SoHo, New York.
The new space is a 300 mq office on the top floor of a stately building located in the heart of Manhattan’s Soho district at 68 Greene Street.
In recent history, SoHo came to the public’s attention for being the location of many artists’ lofts and art galleries, but is now more noted for its variety of shops ranging from trendy upscale boutiques.
So Diana decided to embrace this new adventure in most the vibrant and exciting place in New york.

Work Hard, Party Harder: Diana reunited its growing team and collaborators for an exclusive party

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Work Hard, Party Harder‘ and we’ve done it! This is the title of a great event took place on Friday the 14th.
Diana reunited its growing team and collaborators for an exclusive party @ Gino’s where guests have tasted sublime dishes and enjoyed the time with the amazing voice of Ty Le Blanc and her talented band.
Thanks everybody for the great time spent together, and more, for what we accomplished together!

The new Peuterey website fully integrates a corporate website with e-commerce, reflecting image of the luxury casualwear brand

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Diana is proud to announce that the new Peuterey e-commerce website is now on-line.
It fully integrates a corporate website with e-commerce, reflecting the refined and cool image of the luxury casualwear brand.
The e-commerce section, in particular, was designed and developed in order to emphasize the extremely high quality of every item and the product page has a photograph which shows the product in fine detail: you almost feel as if you are touching it with your hand.

Having recently signed a collaboration agreement with Bugatti, Diana is now working on the development of a new website for its Lifestyle brand.

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Having recently signed a collaboration agreement with Bugatti, Diana is now working on the development of a new website for its Lifestyle brand.
The historic French carmaker, now a Volkswagen group brand, has always been synonymous with high technology, art, design and elegance.

With the launch of its new Lifestyle Collection, which includes clothing and accessories, the magic of the four wheel icon spreads into other areas of our lives: the Bugatti Lifestyle Collection is the very first authentic representation of a “luxury” lifestyle offered by an automobile manufacturer.

Diana launches the website created for the line of shoes designed by designer and famous web influencer Chiara Ferragni

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Diana has the pleasure of announcing that the Chiara Ferragni Collection website is on-line.
The website created for the line of shoes designed by designer and famous web influencer, Chiara Ferragni, does not betray the social origins of the brand’s founder, combining them perfectly with the features of an e-commerce site. The result is a fresh, dynamic website, which is constantly evolving thanks to the integration of  ‘magazine’ style content that shows how Chiara Ferragni and other style icons wear CF collection shoes, each according to their own taste.

The entire content is shopable and gives you the opportunity to purchase your preferred product without too many ‘clicks’.
In addition, there is an exciting innovative area dedicated to fans of the Chiara Ferragni Collection: those who buy a pair of shoes will get the chance to post photos of themselves wearing their CF shoes and have them published in the dedicated area on the website accompanied by a hashtag.

Venice

Diana Corp.
Via San Daniele 137/139
Torreglia (PD) ITALY
(+39) 049 / 811466
info@dianacorp.com
New York

Diana Usa Corp.
68 Greene Street
New York, NY 10012
(+1) 917 826 6979
usa@dianacorp.com

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