The new The Blonde Salad is conceived as a magazine and the new store is a multi-brand online shop
Chiara Ferragni teamed up with Diana to take The Blonde Salad further, launching the new theblondesalad.com and the unprecedented e-commerce shop.theblondesalad.com.
The new website is conceived as a magazine and the new store is a multi-brand online shop. They’re deeply yet smoothly integrated: customers can find exclusive, co-branded products created in partnership with brands likes of Giuseppe Zanotti, Levi’s, MGSM, N° 21 and with emerging designers such as Paula Cademartori and Hannah Beth Fincham, to name a few.
The new theblondesalad.com has a captivating and playful design. It’s fully-responsive and it includes contemporary architecture such as vertical scrolling, large and immersive images, intuitive navigation and integrated storytelling. There’s the visual commerce platform Live Story™ used as an editorial tool (for the first time!) and as a native-advertising solution. Diana is stocked to be a part of this project, check it out now.