The new The Blonde Salad is conceived as a magazine and the new store is a multi-brand online shop

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Chiara Ferragni teamed up with Diana to take The Blonde Salad further, launching the new theblondesalad.com and the unprecedented e-commerce shop.theblondesalad.com.
The new website is conceived as a magazine and the new store is a multi-brand online shop. They’re deeply yet smoothly integrated: customers can find exclusive, co-branded products created in partnership with brands likes of Giuseppe Zanotti, Levi’s, MGSM, N° 21 and with emerging designers such as Paula Cademartori and Hannah Beth Fincham, to name a few.

The new theblondesalad.com has a captivating and playful design. It’s fully-responsive and it includes contemporary architecture such as vertical scrolling, large and immersive images, intuitive navigation and integrated storytelling. There’s the visual commerce platform Live Story™ used as an editorial tool (for the first time!) and as a native-advertising solution. Diana is stocked to be a part of this project, check it out now.

Diana is so pleased and very thankful to have received another Special Kudos from CSS Design Awards

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Diana is so pleased and very thankful to have received another Special Kudos from CSS Design Awards for Chiara Ferragni Collection website.

Take a look to the dedicated Special Kudos page featuring our website and the scores given by the judges at: http://www.cssdesignawards.com/sites/chiara-ferragni-collection/27367/.

Diana launches the website created for the line of shoes designed by designer and famous web influencer Chiara Ferragni

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Diana has the pleasure of announcing that the Chiara Ferragni Collection website is on-line.
The website created for the line of shoes designed by designer and famous web influencer, Chiara Ferragni, does not betray the social origins of the brand’s founder, combining them perfectly with the features of an e-commerce site. The result is a fresh, dynamic website, which is constantly evolving thanks to the integration of  ‘magazine’ style content that shows how Chiara Ferragni and other style icons wear CF collection shoes, each according to their own taste.

The entire content is shopable and gives you the opportunity to purchase your preferred product without too many ‘clicks’.
In addition, there is an exciting innovative area dedicated to fans of the Chiara Ferragni Collection: those who buy a pair of shoes will get the chance to post photos of themselves wearing their CF shoes and have them published in the dedicated area on the website accompanied by a hashtag.

The brand new The Blonde Salad is on-line: minimal yet sophisticated at the same time, with an extremely strong international feel to it

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Diana is honored to announce that the brand new The Blonde Salad is now on-line.
In October 2009, Chiara Ferragni, web influencer, fashion blogger and designer, opened her fashion blog that has reached 120,000 views daily (more than 850.000 unique visitors and 12.000.000 impressions per month) and is one of the most popular and influential fashion blogs in the world today.
It was a real pleasure to work on this project, a challenge that seemed extremely stimulating from the onset.
Starting from the concept that The Blonde Salad should become a true magazine, a reference point on the internet, not only for fashion addicts but also for lovers of art, design and all things beautiful, Diana has developed a complex and structured website that is able to host a lot of new content, created by various contributors.
All this without losing sight of the immediacy and ease with which users can navigate the website, finding many new ideas, advice and inspiration.
The design is minimal yet sophisticated at the same time, with an extremely strong international feel to it. Have you taken a look yet? Discover now!

Diana attended the exclusive party for the launch of the brand new sunglasses signed by Chiara Ferragni in collaboration with Italian Indipendent

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Diana was at Salone del Mobile in Milan to attend the exclusive party for the launch of the brand new sunglasses signed by Chiara Ferragni in collaboration with Italian Indipendent.
Chiara Ferragni has personally worked on two different frames, choosing the materials, the treatments and the colours of the two products. They are both dedicated to people who are looking for a product which is distinctive, original and with a great personality, able to reinterpret classical and timeless element in a modern way.

Venice

Diana Corp.
Via San Daniele 137/139
Torreglia (PD) ITALY
(+39) 049 / 811466
info@dianacorp.com
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Diana Usa Corp.
68 Greene Street
New York, NY 10012
(+1) 917 826 6979
usa@dianacorp.com

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