The new The Blonde Salad is conceived as a magazine and the new store is a multi-brand online shop

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Chiara Ferragni teamed up with Diana to take The Blonde Salad further, launching the new and the unprecedented e-commerce
The new website is conceived as a magazine and the new store is a multi-brand online shop. They’re deeply yet smoothly integrated: customers can find exclusive, co-branded products created in partnership with brands likes of Giuseppe Zanotti, Levi’s, MGSM, N° 21 and with emerging designers such as Paula Cademartori and Hannah Beth Fincham, to name a few.

The new has a captivating and playful design. It’s fully-responsive and it includes contemporary architecture such as vertical scrolling, large and immersive images, intuitive navigation and integrated storytelling. There’s the visual commerce platform Live Story™ used as an editorial tool (for the first time!) and as a native-advertising solution. Diana is stocked to be a part of this project, check it out now.


Diana Corp.
Via San Daniele 137/139
Torreglia (PD) ITALY
(+39) 049 / 811466
New York

Diana Usa Corp.
68 Greene Street
New York, NY 10012
(+1) 917 826 6979

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