The new The Blonde Salad is conceived as a magazine and the new store is a multi-brand online shop

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Chiara Ferragni teamed up with Diana to take The Blonde Salad further, launching the new theblondesalad.com and the unprecedented e-commerce shop.theblondesalad.com.
The new website is conceived as a magazine and the new store is a multi-brand online shop. They’re deeply yet smoothly integrated: customers can find exclusive, co-branded products created in partnership with brands likes of Giuseppe Zanotti, Levi’s, MGSM, N° 21 and with emerging designers such as Paula Cademartori and Hannah Beth Fincham, to name a few.

The new theblondesalad.com has a captivating and playful design. It’s fully-responsive and it includes contemporary architecture such as vertical scrolling, large and immersive images, intuitive navigation and integrated storytelling. There’s the visual commerce platform Live Story™ used as an editorial tool (for the first time!) and as a native-advertising solution. Diana is stocked to be a part of this project, check it out now.

The brand new The Blonde Salad is on-line: minimal yet sophisticated at the same time, with an extremely strong international feel to it

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Diana is honored to announce that the brand new The Blonde Salad is now on-line.
In October 2009, Chiara Ferragni, web influencer, fashion blogger and designer, opened her fashion blog that has reached 120,000 views daily (more than 850.000 unique visitors and 12.000.000 impressions per month) and is one of the most popular and influential fashion blogs in the world today.
It was a real pleasure to work on this project, a challenge that seemed extremely stimulating from the onset.
Starting from the concept that The Blonde Salad should become a true magazine, a reference point on the internet, not only for fashion addicts but also for lovers of art, design and all things beautiful, Diana has developed a complex and structured website that is able to host a lot of new content, created by various contributors.
All this without losing sight of the immediacy and ease with which users can navigate the website, finding many new ideas, advice and inspiration.
The design is minimal yet sophisticated at the same time, with an extremely strong international feel to it. Have you taken a look yet? Discover now!

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