A fresh start

Running forward

The new diadora.com reflects the creativity, imagination, passion, and technologically forward innovations that have placed the brand in the position as a global leader in the sports, lifestyle, and safety markets.

Live Story

This website is enhanced by Live Story™, a visual commerce platform that enables brands to intelligently optimize visual content for conversion at scale.  With the Live Story™ platform brands create customizable experiences that pull consumer action from every piece of visual content.

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Different items


Orders by mobile YoY


Average order value YoY

Style and performance

Diadora focuses on the factors that have made it a point of reference over the years: style and sports performance are the keywords to its growth. Two words that have always been in the DNA of Diana Corp.

Other case studies

Our projects speak for us.