Stefano Mocellini, is the Founder and CEO at Diana Corp.
Life in the fast lane probably represents him best, and he has actually had it tattooed on his skin. It is the title of a song by the Eagles that expresses the inborn passion that Stefano Mocellini, founder of Diana Corp., has for speed.
This natural inclination and his enlightened business vision have led him towards his most successful challenge ever: create a driving, multicultural agency specialised in the creation, management and promotion of top fashion brand ecommerce.
—What is the link between speed, e-commerce and fashion?
In top level car racing, like the Formula 3 I raced in when I was a teen, you had to be the fastest and always ahead of the others, otherwise you never got on the podium. The same rules apply in the world of fashion and new technology.
—What are your greatest passions?
I just love Vintage Cars, I love renovating them myself and bringing them back to life. I also have a total passion for flying. Being able to fly a plane has taught me the true concept of freedom, but it has also taught me great discipline. You have to be able to multitask when you are flying, with a complete vision and ability to forecast on what is going to happen next. This has truly helped me in life and business. I feel that having gained these qualities i have clearer vision of perfection.
—What is your vision of e-commerce?
Being online is no longer an option but a necessity. A fashion brand that wants to compete must have a website that perfectly integrates the corporate and e-commerce sectors, must stand out with a design that carries its style, with constantly renewed, original and enticing contents. This is what we do at Diana.
—What makes you stand out and truly unique?
We accompany the fashion brands that enter the world of e-commerce for the first time, providing a complete and personalized turnkey package. We have all the experience and skills to help consolidated fashion brands with the best advice in finding innovative ideas and solutions.
We never tire of learning! We are constantly updated in the latest trends in the web, fashion, communications, social networks and new technology to constantly provide state of the art services.
The USA is our landmark, an endless source of learning, and from our Diana office in New York we are directly in touch with the market, with a preferential vision of what is happening overseas in fashion, new technology and so much more besides.
—What is your trademark?
For each project we design we create an effective Digital Universe that is a landmark in the web for the lovers of the fashion brands we work with. We create unique projects to ensure the brands are immediately recognized in the web and are able to compete on the highest international levels. E-commerce is the future that has already arrived and I believe that everyone should love shopping online. With an e-commerce project designed by Diana there are no longer any excuses for hesitation!