Fragrance is an emerging creative tool, bringing fresh meaning to our daily lives. Technology plays a pivotal role in our shared evolving landscape, where digital and physical boundaries are blurred.

This report, created alongside Spotify, highlights the ever-growing cultural relevance of fragrance. It explores their evolving purpose as a heightened language of self-expression. Technology has suddenly become a vital source of inspiration, offering multiple touchpoints, reshaping how people engage with scent in a world where digital interaction dominates.